By: Brendan Nee and Courtney Pash
Written Dec 3, 2004
Introduction
Transit offers numerous benefits to individuals, communities, the environment and employers. Like most commodities, the price can be substantially lower if bought in bulk or as a group. Deep discount group pass programs offer neighborhoods, employers, campuses and other groups the ability to provide their members discounted transit while promoting the use of transit and reducing the amount of parking required. Berkeley has a successful Class Pass program for its students and has recently started a similar program, the Bear Pass, for employees. However, these types of pass agreements require tedious negations regarding funding, equity, and implementation issues. Numerous studies have shown that deep discount group pass programs across the United State have been successful in substantially increasing transit ridership and guaranteeing a continuous revenue stream to the transit agency. However, it remains to be seen whether the Berkeley Bear Pass can overcome the negotiation and implementation hurdles to become widely accepted and considered a success. Continue Reading…